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Better
Branding

Who doesn't want better?

Making sure your branding keeps step with the needs of your customers is a key component of ensuring success. Brighter possesses the skills and experience to transform your visual presence in a way that will resonate with your market - helping you to secure the commercial outcomes that are important to you.

In a competitive world, reviewing and revising your visual presence will help you take your market presence to a new level.

Brand identity
Naming
Logos
Research
Brand management
Brand guidelines

A logo is the signature of your brand.

Here’s a collection of some of our favourite logos we’ve created over the past 30 years.

SeaLink Travel Group

Brighter has supported SeaLink Travel Group since its inception in 1988, working closely at board level and with the Group’s marketing team across brand strategy, internal communications, advertising and marketing materials.

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Beach Energy

As part of Beach Energy's continuing evolution, Brighter developed a new brand to represent the company into the future. The identity we created underlines Beach Energy’s position as a confident, energetic and modern oil and gas company.

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Motor Accident Commission

Brighter researched, developed and created a new identity for the Motor Accident Commission of South Australia to ensure that the agency improved its brand presentation to a priority audience of road users — ‘at risk’ males between 16 and 39.

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Childhood Cancer Association

Brighter transformed The Childhood Cancer Association’s web presence to secure a ten-fold increase in traffic, boosting fundraising for this provider of practical, hands-on support to children with cancer, and their families.

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Crowies Paints

Specialist retailer Crowies Paints’ ambition to differentiate its offer was achieved by Brighter. Our tagline — Crowies… We Know Paint! — highlighted the business’s expertise in a simple, memorable statement, and formed the basis of our creative support as the company continues to grow.

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I love the fresh, energetic brand the team at Brighter have created for
us. Looking at our growing sales results, so do our customers!

Daphne Crowhurst, Managing Director

Bremerton Wines

Brighter focused Bremerton Wines' core philosophy into a key statement — It’s our life — to underpin a series of creative executions for the Langhorne Creek business to match the changing needs of consumers in a competitive and fast-evolving market.

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Katnich Dodd

As a leading building certification consultancy within Adelaide's architecture and development community, Katnich Dodd turned to Brighter to review and renew the practice's brand promise and communications program to meet the expectations of the next generation of clients.

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Tucker's Natural

With the global market for healthy snacks expected to reach US$ 33 billion by 2025, Tucker’s asked Brighter to reinvent its branding, packaging and go-to-market presentation for its range of premium crackers, to complement the Adelaide family firm’s continuing international expansion.

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NG Media

Brighter's new branding and online platform for remote indigenous media and training organisation NG Media, has helped them deliver their vision as they empower the Yarnangu people to create their own stories, and becoming a broadcast production company of national and international renown.

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Brighter helped us express what was important to NG Media as a company and importantly as a people. They produced an identity that gave us a face for the world.

Chris Hobart, General Manager, NG Media

Lambert Estate

Located in the heart of the Barossa, Lambert Estate produces a range of premium, handcrafted and critically acclaimed wines. Brighter’s comprehensive program of brand and range renewal, culminating in a new website, ensured the wines were given the presentation they deserved.

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Swan Family Lawyers

Recognising the always sensitive and frequently delicate nature of Swan Family Lawyers’ work, Brighter collaborated closely with the firm to focus the practice’s messaging across its new website and marketing materials empathetically and sympathetically.

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Sprout

Brighter have supported Sprout since their establishment. Consulting on the brand strategy, naming and positioning of their business and focussed on the key attribute of the new brand—dynamic, young and energetic.

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Serafino Wines

Brighter first worked with Serafino's renowned winemaker Steve Maglieri in the early 2000s, creating a new brand and label for his flagship wine.

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TreeClimb

Brighter has created the branding for TreeClimb, Australia’s first inner-city aerial adventure park that's recently opened in Adelaide's city Park Lands.

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The Pawn Wine Co

The Pawn Wine Co is at the vanguard of independent wineries as it celebrates unique grape varieties and offers consumers a real choice. Brighter equipped The Pawn with brand concepts and ranges that reflect the sophistication and the playfulness of the business and its wines.

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The Jetty

Brighter have created a brand and website that reflects the Jetty’s style and finish, showcasing its iconic location near the pristine waters of Gulf St Vincent, and setting it apart in the competitive market of luxury accommodation.

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