Andersons’ branding and marketing had become fragmented, limiting their ability to grow brand awareness. Brighter guided them back to brand fundamentals – refining design across all channels and creating a stronger hook with a new brand promise: Help. When you need it.
We developed fresh advertising for their key practice areas, returning to their distinctive black-and-white style and replacing overly posed photography with authentic, relatable scenarios.
With a stronger look and a clear brand promise, Andersons’ advertising now cuts through with greater impact — every campaign, every message, and every detail designed to grow reputation and achieve measurable results.
Their website retained its existing framework and CMS, but was refreshed with updated styles, aligned brand guidelines, and new messaging for a consistent, contemporary presence.
To support Andersons’ print and digital campaigns, we developed a suite of radio and Spotify ads featuring voice-over artists who convey warmth, understanding, and empathy. Written by our Creative Director, Brenton Murray, each ad concludes with a distinctive Sonic Tone he created to reinforce brand recall. The ads were expertly produced by Quentin Eyres of Q the Music. Take a listen below.
