As part of Beach Energy's continuing evolution, Brighter developed a new brand to represent the company into the future. The identity we created underlines Beach Energy’s position as a confident, energetic and modern oil and gas company.
A significant acquisition by Beach Energy in 2017 transformed the company as a significant mid cap player, and with its move into Adelaide's CBD, Beach sought to communicate its evolved vision and mission. The business asked Brighter to develop a new brand mark to encapsulate its priorities across the next decade.
Brighter’s response saw us consider, develop and refine a new device and namestyle to meet Beach’s aspirations. The renewed identity, reflecting the company’s modern, energetic business culture, is visualised as an energy burst of droplets representing oil and gas, and is inspired by the shape of a prehistoric Ammonite shell fossil.