In a busy market for business consultancy advice that’s full of ‘me too’ messaging, Brighter developed a distinctive, conversational voice and summary line — where you want to be — for accountants and advisors Bentleys, helping the national firm stand out from the crowd.
Bentleys is part of an international network of advisors and accountants offering commercial and financial business expertise. Ensuring its messaging cuts through is a challenge with many competitors telling similar stories, so the firm turned to Brighter to develop a new voice and visual style for its advertising and its credentials materials.
Brighter created “Where You Want To Be”, featuring a conversational copy style, matched with aspirational visuals, that spoke directly to Bentleys’ target audience simply, clearly and with a direct call to action. The solution transformed the firm’s reputation, and established a powerful platform for it to maximise engagement with businesses.