Ensuring its messaging cut through was challenging for Bentleys, with many competitors telling similar stories. They turned to Brighter to develop a new voice and visual style for its advertising and its credentials materials.
We created “Where You Want To Be”, featuring a conversational copy style, matched with aspirational visuals, that spoke directly to Bentleys’ target audience simply, clearly and with a direct call to action.
The solution has transformed the firm’s reputation, and established a powerful platform for it to maximise engagement with businesses.
To express Bentleys' values – Authentic, Insightful, Dynamic and Connected – we've created a series of posters, zoom backgrounds, screen savers, collateral and digital media to communicate to both internal and external audiences.