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Ensuring its messaging cut through was challenging for Bentleys, with many competitors telling similar stories. They turned to Brighter to develop a new voice and visual style for its advertising and its credentials materials.

We created “Where You Want To Be”, featuring a conversational copy style, matched with aspirational visuals, that spoke directly to Bentleys’ target audience simply, clearly and with a direct call to action.

The solution has transformed the firm’s reputation, and established a powerful platform for it to maximise engagement with businesses.

To express Bentleys' values – Authentic, Insightful, Dynamic and Connected – we've created a series of posters, zoom backgrounds, screen savers, collateral and digital media to communicate to both internal and external audiences.

Brighter acknowledges the Traditional Custodians of the land on which we work, and pay our respects to their Elders past and present.