With more clients searching online for legal advice, Wallmans Lawyers recognised it needed a new identity and website that reflected its stature and personality. In response, Brighter created a visual identity to enhance and reinforce Wallmans’ promise: Expert advice, human approach.
Wallmans Lawyers is a leading commercial law firm working across the corporate, private and government sectors, and has built its reputation on the expertise and approachability of its people. With organisations beginning their search for legal advice online, the practice asked Brighter to evolve its brand promise, visual styling and online presence to optimise its messaging.
The collateral uses a strong photographic style to highlight the personality of Wallmans’ people, and position the practice as a leader in its field.