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Brilliant Travels
Many destinations.One brilliant platform.
Naming, identity and a national brochure connecting SeaLink Travel Group’s family of operating brands through Brilliant Travels.
A shared platform for a national family of experiences.
SeaLink Travel Group wanted a way to connect its family of operating brands and promote the experiences and destinations they offered across Australia.
We devised the name Brilliant Travels and created a shared brand identity for the tourism platform.
The idea.In practice.
A national brochure brings the group’s diverse experiences and destinations together. Brand guidelines give the platform a consistent expression across its family of offerings.
A connected expression.
A shared identity connects a diverse portfolio of Australian travel experiences.
