Brighter has supported SeaLink Travel Group since its inception in 1988, working closely at board level and with the Group’s marketing team across brand strategy, internal communications, advertising and marketing materials.
From its home state of South Australia, SeaLink Travel Group has grown across the last 30 years to become a national leader in travel and tourism, with over a dozen brands across the country. Through out that time, Brighter has helped develop the company’s branding and communications programs for its SeaLink and Captain Cook Cruises operations.
We now continue to support the organisation as they rename and transition as the Kelsian brand.
Chairman
The team at Brighter have been by our side since the beginning. They have been an asset to our group, bringing clarity to complex issues surrounding our brands, and delivering both strategic and creative solutions.
Captain Cook Cruises had become a national brand following SeaLink's acquisition of the NSW and WA operations. While they used the same name, they had evolved seperate identities.
Brighter developed an evolved brand identity that retained the strength and recognition of the Captain Cook Cruises name while bringing it into the SeaLink family.
The rollout established a consistent visual identity across vessels, marketing communications and customer touchpoints throughout New South Wales and Western Australia.
We've supported Sealink Travel Group with the design and production of their Annual Reports since they first listed on the ASX in 2013, now transitioning to their new name, Kelsian, as the group continues on their amazing growth trajectory.
