Duxton Pubs
Local character.New chapters.
Four pub identities that connect Duxton Pubs’ next chapter with the history and character of their local communities.
Four pubs. Four communities. Four distinct identities.
Duxton Pubs’ acquisitions included Gawler’s Criterion Tavern, Kapunda’s Sir John Franklin, Port Pirie’s Risdon Hotel and The Cross Keys at Cavan. Each venue brought its own history and relationship with its community.
We created new identities that maintained those local connections while defining a new chapter for each pub. The work extends from logos and typography to menus, coasters, clothing, posters and social creative.
Start with the place.Give it a new expression.
The Criterion Tavern’s long history, Kapunda’s copper mining heritage and the Risdon Hotel’s Art Deco architecture each informed a different creative direction. The Keys’ identity aligned with the venue’s renovations and its ambition for the guest experience.
The work,in practice.
Criterion Tavern
A Gawler institution.
A Gawler institution with a 165 year history, the revamped branding pays homage to its long-lasting success, offering a perfect blend of old-world charm and modern appeal.
Sir John Franklin
A connection to copper country.
An icon in Kapunda's storied history, the new identity captures the essence of the town's copper mining heritage, while embracing its forward-looking ambitions.
Risdon Hotel
An Art Deco influence.
A piece of Port Pirie history, the sophisticated new brand draws inspiration from its distinctive Art Deco style of architecture, seamlessly blending heritage with the future.
The Keys
A refreshed guest experience.
Perfectly aligning with the pub's recent renovations, the revitalised brand reflects its commitment to offering patrons a truly elevated experience.
A distinct character for every venue.
The four identities give each pub a recognisable presence while keeping its local story at the centre.
