Higher exposure in commercial real estate
Since launching their new brand, Higher Commercial’s director Cameron Gary says the recognition has been incredible. People tell him that once they notice the brand, they see it everywhere. In the competitive commercial real estate market, brand awareness is paramount.
At the heart of the brand is a flexible brand promise designed to speak directly to both the property and its audience. Across the signboards, property-led headlines such as ‘higher exposure’ work alongside personal calls to action like ‘Saxon and Cameron will help you lease this shop’—making each message relevant, distinctive and unmistakably Higher.
The Brighter team has been critical to the success of our new brand. As a group of directors, we all had different views on our identity, but engaging Brighter proved to be a masterstroke.
Their ability to ask the right questions—both collectively and individually—was key to shaping the final brand. They’ve truly captured our story, particularly through the signboards and flexible brand promise: ‘We will help you buy this property.’
Since launch, the recognition has been incredible. People tell me that once they notice the brand, they see it everywhere. I ‘highly’ recommend Brighter!
