When PKF Australia faced the challenge of aligning its brand with PKF International's rebrand, they turned to us for a tailored solution.
Navigating a complex matrix of brand touchpoints—from the company website to the tools used daily by hundreds of employees—we initiated a highly structured rebranding process. We not only redesigned their website but also revitalised its content, optimising the platform as a pivotal channel for national lead generation efforts.
To ensure brand cohesiveness across PKF Australia's 14 offices, a national photoshoot was executed, capturing the unique essence of the firm while remaining faithful to its Australian context. This visual narrative was complemented by a new tagline, "Propel Your Future," capturing PKF's commitment to client growth and future success.
The work has been positively received, solidifying PKF Australia's standing within Australia’s top 10 advisory firms.
Brighter coordinated a photoshoot across PKF offices around Australia.
Brighter is not just a marketing agency; they’re an absolute joy to work with. They truly understand our business, delivering practical, on-point strategies that have exceeded my expectations every time.