When PKF Australia faced the challenge of aligning its brand with PKF International's rebrand, they turned to us for a tailored solution.
Navigating a complex matrix of brand touchpoints—from the company website to the tools used daily by hundreds of employees—we initiated a highly structured rebranding process. We not only redesigned their website but also revitalised its content, optimising the platform as a pivotal channel for national lead generation efforts.
To ensure brand cohesiveness across PKF Australia's 14 offices, a national photoshoot was executed, capturing the unique essence of the firm while remaining faithful to its Australian context. This visual narrative was complemented by a new tagline, "Propel Your Future," capturing PKF's commitment to client growth and future success.
The work has been positively received, solidifying PKF Australia's standing within Australia’s top 10 advisory firms.
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Brighter coordinated a photoshoot across PKF offices around Australia.
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Brighter is not just a marketing agency; they’re an absolute joy to work with. They truly understand our business, delivering practical, on-point strategies that have exceeded my expectations every time.
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