ASC
National capability.Made visible.
A film for ASC’s IODS exhibition presence in Perth, supported by a wider creative and digital partnership.
Australia’s submarine capability, brought into focus.
At the Indian Ocean Defence & Security (IODS) Conference and Exhibition in Perth, ASC needed to communicate the scale and national importance of its sovereign submarine capability. The film had to work on a busy exhibition floor, where visitors arrive mid-story and sound cannot carry the message.
We brought ASC’s supplied footage and imagery together with motion graphics, animated typography and cinematic pacing. Created to run continuously at the booth, the edit tells its story through movement, scale and a clear visual hierarchy.
Built for a glance.Worth a closer look.
An exhibition film has to make sense before someone has seen the whole story. Clear, concise messages and bold typography give visitors a way into ASC’s capability, while the footage connects that capability to the people and work behind it.
The pacing moves between the scale of the submarine program and the detail of the work. Motion graphics bring the supplied material together, creating a continuous visual presence that supports conversations on the stand without depending on narration or music.
The work,in practice.
Exhibition storytelling
The message carries without sound.
Footage, animated typography and motion graphics communicate ASC’s capability in a format made for continuous playback at IODS.
People and pathways
The people behind the capability.
Alongside the exhibition film, the female apprentices film brings a human perspective to ASC’s work and the careers that contribute to it.
Tools for ASC teams
Practical support behind the scenes.
Our wider partnership includes creating tools to help ASC teams do their work. Many of these projects cannot be shared publicly; they form an important part of the relationship.
Supporting the work behind the mission.
Our work with ASC goes beyond what can be shown here. Across a range of creative and digital projects, we help its teams communicate and create tools that support their work on one of Australia’s most important national projects. Much of that work remains confidential. The shared purpose is practical: helping the people behind the program get on with the job.
