Specialist retailer Crowies Paints’ ambition to differentiate its offer was achieved by Brighter. Our tagline — Crowies… We Know Paint! — highlighted the business’s expertise in a simple, memorable statement, and formed the basis of our creative support as the company continues to grow.
Established in 1996 by Daphne Crowhurst, Crowies Paints has developed into a national retail chain for consumers and tradies who are looking for more specialist advice than the DIY warehouses can provide. In seeking to differentiate the business from the generalists, Crowies commissioned Brighter to develop a new brand position that would underpin its growth.
In response, Brighter designed an energetic logo and developed the tagline — We Know Paint! — to highlight Crowies' expertise in a simple, memorable statement. Brighter continues to work with Crowies across packaging and shop design, marketing and advertising, and website design and development.
I love the fresh, energetic brand the team at Brighter have created for us. Looking at our growing sales results, so do our customers!Daphne Crowhurst Managing Director
We created a series of TV ads highlighting Crowie's expertise. Can't decide on the right colour?
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