In seeking to differentiate the business from the generalists, Crowies commissioned Brighter to develop a new brand position that would underpin its growth.
Crowies Paints has developed into a national retail chain for consumers and tradies who are looking for more specialist advice than the DIY warehouses can provide. To differentiate the business Brighter designed an energetic logo with the tagline — We Know Paint! — highlighting Crowies' expertise in a simple, memorable statement. Brighter continues to work with Crowies across marketing and advertising, packaging and shop design, and website design and development.
I love the fresh, energetic brand the team at Brighter have created for us. Looking at our growing sales results, so do our customers!