Southern Cross Care
Better for Life.A personal conversation.
Brand positioning and an integrated “Better for Life” campaign for Southern Cross Care, speaking directly with older people.
Talking with people about the lives they want to lead.
Southern Cross Care sought help as aged care moved towards greater consumer choice. Its messaging needed to speak directly with older people about health, independence and connection.
We repositioned the brand and created “Better for Life”, featuring clients sharing how they made the most of every day.
The idea.In practice.
The campaign ran across television, radio, cinema and press, complemented by a new website and literature design. The published work includes three television commercials, outdoor creative, brochures and responsive website showcases.
A connected expression.
A personal campaign connects the organisation’s services with the priorities of the people it supports.
