Southern Cross Care helps people across South Australia and the Northern Territory to age healthily, maintain their independence, stay informed, and keep connected with family and friends. 

Brighter created the ‘Better for Life’ campaign to build brand awareness within a competitive market. The campaign includes TV, radio, cinema and press advertising, complemented by new website and literature design. ‘Better for Life’ features Southern Cross Care clients telling their stories and how they get the most out of every day.