As a leading provider of radiology services across South Australia, Benson Radiology asked Brighter to help maximise the impact of their communications, with a website central to this program. The site prioritises ease of use and functionality for consumers and medical professionals.
As a provider of the highest standard of imaging and patient care, Benson Radiology needed to optimise information quality and accessibility from its website — so patients knew what to expect, and so that referring medical professionals could manage the imaging needs of their patients effectively.
Brighter ensured that Benson Radiology’s new website took service standards to the next level. Working with the client, we integrated its online presence into the company’s overall business strategy. By understanding the client's operations, its aspirations, its proposition, and its brand values, we delivered a solution that is now a seamless extension of Benson Radiology’s business.
Brighter delivered a final web product that is now a seamless extension of our business. The site allows us to effectively reach, engage and communicate with our audiences. I’m delighted with the final result - I believe it is the best in our industry.