When Beaumont Tiles sought to establish a leadership position in its market, the company turned to Brighter to develop a solution that would also build market share. Brighter’s support ensured soaring sales and a new national reputation for excellence.
From one store in Adelaide, Beaumont Tiles has grown to become a national tile company with over 110 outlets, delighting Australians with innovative colours, textures, sizes and designs.
Brighter has played a vital role in Beaumonts’ success story by developing its “Tiles are hot! Tiles are cool!” campaign. The strategy, which was built round a distinctive, aspirational message and strong new visual identity, set Beaumont Tiles apart in the market, and provided the creative springboard for the business to build on. Brighter continues to work with the Beaumont Tiles to update and refresh its campaign, and also to fine-tune its internal communications programs.
We wanted to establish a true 'leadership' position in our market and be recognised as the trend setters of the industry. Brighter worked with us to develop a solution that helped grow our market share and our sales. It was a calculated risk, and a definite step outside the square for us. It worked a treat, with fantastic results.