When Beaumont Tiles sought to establish a leadership position in its market, the company turned to Brighter to develop a solution that would also build market share. We changed how Beaumont Tiles talked about tiles, switching the focus from technical and price to a new brand personality that was fashionable, desirable and fun.
We matched quirky, edgy photography with two alternating taglines of tiles are cool! and tiles are hot! This campaign put Beaumont Tiles back on the shopping list and resulted in record growth.
We wanted to establish a true 'leadership' position in our market and be recognised as the trend setters of the industry. Brighter worked with us to develop a solution that helped grow our market share and our sales. It was a calculated risk, and a definite step outside the square for us. It worked a treat, with fantastic results.
Motivating and inspiring the team is an important part of running a great business, so we've supported the Beaumont team with fun and energetic themes for their annual conferences.