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Brighter has transformed ChemSupply Australia’s brand story and corporate identity around a new tagline — ‘Experience. Our Chemistry.’

The new brand story for the company includes two key elements — a clear call to action, and a celebration of ChemSupply Australia’s leading status in its industry.

In parallel with the brand story, the project has also defined a new strategic direction for the business and its operations.

Working in collaboration with the client’s management team and strategy consultant Miriam Whitford, the new direction has enabled ChemSupply Australia to equip its business units with stronger corporate and product positioning across key specialties in the Scientific, Ingredients and Pathology sectors.

Building on this new positioning, Brighter has then transformed ChemSupply Australia’s website and digital channels including content writing, design and digital development.

Brighter has delivered exactly what we needed to bring our strategy to life in an exciting and professional way. We have been delighted by every aspect of their creativity and working with their team.

Adrian Cerchez Chief Executive Officer

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