When Pernod Ricard Winemakers wanted to make sure its employees engaged with the company’s key messages, it commissioned Brighter to produce Thirst. The digital and print publication maximises the impact of its internal communications around the world.
With well loved brands including Jacob's Creek, Campo Viejo and Brancott Estate, Pernod Ricard Winemakers employs teams in wineries, cellar doors and offices around the world, and needs to communicate clearly, effectively and in a way that staff respond to.
Its key platform, Thirst — which is written, designed and produced by Brighter — blends “need to know” business news with pieces highlighting team members embracing life at work and at play. Visually enticing, Thirst matches the power of print with the flexibility of digital to ensure Pernod Ricard Winemakers' priority messages resonate effectively with its employees across the world.
Head of Marketing & Global Communications
With a business of this size there’s clearly multiple messages that we have to communicate to our teams, which is why we turned to Brighter.