Thomson Environmental Systems (TES)
Environmental confidence.Taken to market.
A 90-day launch program that took Thomson Environmental Systems’ new DMP PM Monitor and data offer to market, leading into a Platinum sponsorship at CASANZ Clean Air 2026.
A new monitor. A fresh brand. A moment to make them count.
Thomson Environmental Systems (TES) designs and manufactures environmental monitoring equipment in Australia for mining, construction, infrastructure and government. With a new brand and website in place, TES needed to turn that foundation into momentum: launch its new DMP PM Monitor, grow its environmental data services and make the most of its biggest industry event of the year.
We built a 90-day program around those priorities, leading strategy, messaging, creative and project management, with Outta Spatial on paid media and Merlin on video production.
Technical products.Plainly told.
Environmental managers and site teams want data they can trust from monitors that keep running. We turned years of engineering detail into clear, benefit-led messages, and framed TES’s data offer around four simple customer needs: see my data, trust my data, defend my data, optimise my operation. Every technical claim was checked through an approvals register before it reached market.
The work,in practice.
Product launch
A hero product, properly introduced.
A DMP product film, campaign messaging and targeted LinkedIn and Google advertising introduced the DMP PM Monitor to environmental decision makers across mining, construction and government.
Conference activation
A stand built for conversation.
As Platinum sponsor of CASANZ Clean Air 2026 in Cairns, TES’s stand centred on “Swap It. Win It.”, a challenge inviting delegates to swap the DMP’s optical engine for the chance to win a drone. An event film kept the story running on screen.
Environmental intelligence
A bigger story than hardware.
TES Environmental Intelligence, powered by Trelia, gave TES a way to talk about connected data and decisions, not just instruments.
Momentum worth building on.
The program gave TES a clearer story, a stronger presence in its industry and a campaign toolkit ready for the next stage of growth.
