Motor vehicle accidents & personal injury.
Clear information for people navigating an accident or injury. Relevant search campaigns, accessible content and relationships across the medical system each have a role to play.
Law Firm Growth
More of the
right matters.
Brighter will build your firm a marketing system grounded in sound strategy, driving enquiries that become matters.
Request a walkthrough
- Strategy
- Campaigns
- Enquiries
- Matters opened
Plenty of activity.
A clearer way forward.
Built for established firms with several practice areas, clear growth ambitions and a willingness to share enquiry and matter data.
Are you facing these challenges?
Marketing is busy, but its contribution to the firm is hard to see.
Different suppliers are working to different priorities.
Enquiries are coming in, but not always for the work you want.
We bring the plan, people and reporting together around the matters your firm wants to grow.
Start with your firm’s priorities.
A complimentary 60-minute Roadmap Session with Ben Murray helps you understand where your firm stands and where to focus next.
Proven with
Andersons Solicitors.
See the Andersons work “Brighter work as part of our team and understand the connection between our marketing, the enquiries we receive and the matters we open.”
One strategy.
Every part working together.
We bring brand strategy, creative, radio, outdoor, websites and digital campaigns into one plan. Each channel has a clear job: build recognition, reach the right people or make it easier to enquire. The Andersons work shows how one idea carries across the campaign.
Radio advertising
Different practice areas.
Different paths to growth.
Audience profiles, strategies and content change from one practice area to the next. We shape the plan around the people you want to reach, the work you want to win and your market.
Family law.
Reassuring content and a clear first step for people facing separation, parenting or property matters. Tone, privacy and trust shape the approach.
Commercial law.
Content that demonstrates commercial understanding, supported by partner visibility, professional networks and relationships with accountants, advisers and other business referrers.
The Brighter
Law Firm Growth System.
Seven connected parts, built around your practice areas and market. Our team manages the plan, delivery and reporting.
The Brighter
Law Firm
Growth System.
Part 1
Practice-area strategy.
A plan for the work you want to win.
Part 2
Media & partnerships.
Reach clients. Connect with referrers.
Part 3
Digital. Every fortnight.
Search. Paid media. Landing pages.
Part 4
Your expertise. Made useful.
Articles. FAQs. Explainers. Video.
Part 5
Enquiries.
Matters
opened.
Enquiry-to-matter tracking.
Part 6
Monthly partner report.
6 headline numbers. A 2-minute audio brief.
Part 7
Test. Learn. Improve.
One team owns the plan.
Make more of
every enquiry.
What happens after the phone rings matters. We review response times, enquiry routing, consultation booking and follow-up, then help your team put practical improvements in place.
Tracking shows where enquiries become matters, where opportunities are lost and what to improve next.
Build relationships.
Grow your referral network.
We can coach your team on networking, business development and strategic partnerships, from relationships across the medical system to accountants, financial advisers and other professional service providers.
We help clarify who to meet, how to approach the conversation and how to follow up, with a plan your team can put into practice.
Start with 90 days.
We bring strategy, campaigns, tracking and reporting together, then keep improving the system every fortnight.
A few questions.
Can you work with our existing website or agency?
Yes. We review what is already working, agree where help is needed and clarify who owns each part of the plan. The scope can include collaboration with your existing team and suppliers.
Do we need a rebrand?
A rebrand is not a prerequisite. We assess your positioning, identity and messaging, then recommend changes where they support your growth priorities.
What does our firm need to contribute?
A decision-maker, access to relevant enquiry and matter data, and time for your team to share expertise and approve content. We agree responsibilities and a working rhythm upfront, then manage delivery between meetings.
What happens in the first 90 days?
We agree your priorities and activation plan. The first 30 days focus on a digital and enquiry-handling audit, working tracking and priority changes. Landing pages and partner reporting go live during activation, with fortnightly delivery continuing from there.
What determines the investment?
Your practice areas, markets, growth priorities and the work required shape the scope. We discuss delivery, production and media requirements before agreeing a budget, so you can assess what the plan involves.
More professional services work.
Meet Ben.
Learn about the system.
Explore your firm’s growth priorities, see how the system works and decide whether it fits. Bring your questions; if there’s a fit, we’ll outline the diagnostic and next steps.
Ben MurrayManaging Director
Thanks. Ben will be in touch.
We’ve received your request and will arrange a time for your walkthrough.
Email Ben Murray