Located in the heart of the Barossa, Lambert Estate produces a range of premium, handcrafted and critically acclaimed wines. Brighter’s comprehensive program of brand and range renewal ensured the wines were given the presentation they deserved.
While Lambert Estate produces premium, handcrafted and critically acclaimed wines, outdated brand and label styling paired with inconsistent messaging meant sales failed to reach the business’s expectations.
Brighter’s intervention transformed the way in which the winery presented itself to the market. Ranging was clarified; visual styling was renewed; and a new brand promise — Love The Discovery! — provided a focus to the Lambert family’s unique story. Each program element was carefully integrated to ensure the wines were given the presentation they deserved.
Before the project, Lambert Estate had dated and inconsistent branding, with no clear messaging or unique story.
We absolutely love our new brand. Brighter helped us tell our story and emphasise our point of difference — and then brought it all together in a simple and powerful tagline — Love the discovery! The end result is that we now carry out our sales and marketing program with real confidence, and Lambert has become one of the go-to wine destinations in the Barossa. Our business is growing day by day.
