Located in the heart of the Barossa, Lambert Estate produces a range of premium, handcrafted and critically acclaimed wines. Brighter’s comprehensive program of brand and range renewal, culminating in a new website, ensured the wines were given the presentation they deserved.
While Lambert Estate produces premium, handcrafted and critically acclaimed wines, outdated brand and label styling paired with inconsistent messaging meant sales failed to reach the business’s expectations.
Brighter’s intervention transformed the way in which the winery presented itself to the market. Ranging was clarified; visual styling was renewed; and a new brand promise — Love The Discovery! — provided a focus to the Lambert family’s unique story. Each program element was carefully integrated to ensure the wines were given the presentation they deserved.
Our support culminated in a new website, incorporating a global e-commerce capability, to put Lambert Estate on the road to sales success.
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