Lambert Estate
A Barossa story.Love the discovery.
Brand, wine packaging, photography and website renewal for Lambert Estate, connected by the promise “Love the discovery”.
Giving premium wines the presentation they deserved.
Lambert Estate’s premium Barossa wines were presented through dated brand and label styling and inconsistent messaging. The winery needed a clearer story and a more coherent presence in the market.
We renewed the brand across packaging, photography and website design. The promise “Love the discovery” gave focus to the Lambert family’s story, with each part of the program integrated around that idea.
Visit Lambert Estate's website (opens in a new tab)Find the story.Carry it through the range.
The work includes the core wine range, colourful label illustrations, wedding and visitor materials, a vineyard map and photography of the family and estate. The website extends that same presentation online.
We absolutely love our new brand. Brighter helped us tell our story and emphasise our point of difference — and then brought it all together in a simple and powerful tagline — Love the discovery! The end result is that we now carry out our sales and marketing program with real confidence, and Lambert has become one of the go-to wine destinations in the Barossa. Our business is growing day by day.
A clearer story for the winery.
The renewed identity and brand promise connect the wines, the family and the experience of discovering Lambert Estate.
