A smarter ecommerce platform for Australia's tattoo industry
Brighter has partnered with Protat since the early 1990s, helping shape the brand through decades of growth. Its new ecommerce platform is the latest step in that long-standing relationship, strengthening Protat's position as one of Australia's most trusted tattoo suppliers.
With a product range spanning thousands of specialist items, Protat needed more than a refreshed website. It needed a smarter ecommerce platform that would make it easier for customers to buy while reducing the complexity of managing a large and specialised catalogue.
Brighter designed and developed a custom ecommerce platform using Craft CMS and Craft Commerce that simplifies product management, reduces manual administration and helps customers find the right products faster.
Behind the scenes, the project involved far more than building a new website. The platform integrates with Protat's existing business systems to synchronise products, inventory, customer accounts, pricing and orders. Connections with shipping and fulfilment services streamline day-to-day operations, while extensive migration of customer accounts, product data and order history ensured a seamless transition with minimal disruption to the business.
Intelligent categorisation, advanced search and a refined purchasing journey have created a better buying experience while giving the Protat team a more efficient way to manage their growing product range.
Built for long-term growth, the platform is more than an ecommerce website. It is a powerful business tool that creates more sales opportunities, improves operational efficiency, increases average order values, strengthens customer loyalty and gives Protat the flexibility to continue growing.
