SA Giving Week is the brainchild of leading philanthropists Kay and Julian Burton, backed by the state's most influential philanthropists, foundations and the South Australian Government. The vision: a flagship event to grow the culture of giving across South Australia.

For its inaugural year, the event needed more than a logo. It needed a brand platform built to carry a long-term movement.

What we delivered

Philanthropy is often spoken about in hushed, formal tones. We wanted to do the opposite. South Australia has a quietly generous spirit, and our job was to bring it into the light.

The creative idea uses transparency and layering as a visual metaphor. When philanthropy is layered over the work of community organisations, more good can happen, and the whole state shines a little brighter.

We delivered brand strategy, visual identity, key messaging, marketing materials and campaign support across the launch and event week.