![](/imager/clients/624/tuckers-family_0222e3ceba058fdf75e7c0b77861491c.jpg)
Brighter has refreshed the branding, packaging and go-to-market presentation for Tucker's premium cracker range to support their continual evolution and growth.
A subtle identity evolution and beautiful photography, combined with a new message from Sam Tucker to personalise the connection between his family and the consumer, have created product branding that lives up to our new tagline for Tuckers — Better, naturally!
![](/imager/clients/627/tuckers-gourmetcrackers_0222e3ceba058fdf75e7c0b77861491c.jpg)
![](/imager/clients/625/tuckers-banner_0222e3ceba058fdf75e7c0b77861491c.jpg)
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![](/imager/logos/632/tuckers-food4_effcf749210ecb1711c98acd85af662e.jpg)
![](/imager/clients/626/tuckers-flyer_0222e3ceba058fdf75e7c0b77861491c.jpg)
![](/imager/clients/644/tuckers-gourmetbites_0222e3ceba058fdf75e7c0b77861491c.jpg)