Skip to content

Brighter has refreshed the branding, packaging and go-to-market presentation for Tucker's premium cracker range to support their continual evolution and growth.

A subtle identity evolution and beautiful photography, combined with a new message from Sam Tucker to personalise the connection between his family and the consumer, have created product branding that lives up to our new tagline for Tuckers — Better, naturally!

Brighter acknowledges the Traditional Custodians of the land on which we work, and pay our respects to their Elders past and present.