With the global market for healthy snacks expected to reach US$ 33 billion by 2025, Tucker’s asked Brighter to reinvent its branding, packaging and go-to-market presentation for its range of premium crackers, to complement the Adelaide family firm’s continuing international expansion.

In response, Brighter completely refreshed Tuckers's product and ranging identity. Photography was commissioned to bring the product range to life, and a new message from Sam Tucker was added to personalise the connection between his family and the consumer. Brighter then market tested designs with Australian and US consumers to secure buy-in. Our intervention has seen sales climb significantly at home and overseas.