The National Wine Centre is home to the nation’s wine collection, and it’s one of Adelaide’s premier conference and event locations. Brighter designed, wrote and developed the Centre’s website to capture the venue’s key attributes in a visually powerful and easy-to-use way.
The National Wine Centre's structure and landscape, evocative of wineries and vineyards, forms an impressive backdrop for business conferences, family weddings, social functions and casual dining. Nevertheless, the Centre must succeed in communicating its unique proposition in a busy and competitive market sector. The venue asked Brighter to recommend a solution to present its offer in a compelling way.
Brighter re-imagined how the National Wine Centre should communicate online. Concise, feature-led copy was matched with aspirational photography to emphasise the venue's specialness. The website was then designed and built to convey these attributes clearly and simply, maximising engagement and call to action.