How do we find our market?
What do we want customers to think about us?
What media channels should we use?
How do we measure our investment in marketing?
How should we position our brand?
What does success look like in marketing?
Do we need a new marketing plan?
Should we re-brand — and if so, how?
Which marketing techniques would suit us best?
How should we launch our latest innovation?
A proven approach
We’ll uncover how your audience think and what they need so you can ensure your connection with them is strong and effective.
We know how to carve out a position in your market that sets you apart and inspires your audience.
We will identify the best ways to reach your audience, prioritise value for money, and craft amazing creative that works!
Emergency Services Health was established to provide the very best private health insurance for Australia’s first responders and their families. Brighter transformed the funds marketing strategy.
Brighter has created a comprehensive awareness-building campaign for Burnside Hospital delivered across social, digital and traditional media.
We've helped SeaLink Travel Group create a new platform to connect its family of operating brands across the country.
Brighter has supported SeaLink Travel Group since its inception in 1988, working closely at board level and with the Group’s marketing team across brand strategy, internal communications, advertising and marketing materials.
In seeking to differentiate the business from the generalists, Crowies commissioned Brighter to develop a new brand position that would underpin its growth.
Brighter transformed The Childhood Cancer Association’s web presence to secure a ten-fold increase in traffic, boosting fundraising for this provider of practical, hands-on support to children with cancer, and their families.
In a rapidly changing environment for aged care provision, Brighter re-positioned Southern Cross Care to ensure the organisation’s personality, its brand projection, and its messaging communicated directly with older people — talking to them, not about them.
Brighter transformed world leading payment technology provider ADVAM’s suite of brand communications. Our work, which included a website, a corporate video, updated collateral and refreshed branding renewed ADVAM’s proposition in a fast-moving market.
The feedback we received from our customers, partners and board directors was outstanding. The end result has really established ADVAM as a leader in our market.