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Better
marketing

Who doesn’t want better?

Brighter can reignite how you market your business by taking a strategic approach that’s focussed on delivering real results.

We understand how markets work, and what motivates customers, prospects and gatekeepers to take action. We’ll then ensure our advice and outputs translate into a clear return on your marketing investment.

Find your audience

What do people want? We’ll uncover how they think and what they need to ensure your connection with them is optimised.

Create your brand

In a competitive world, distinctiveness is key. We know how to carve out a position in your market that sets you apart from your competitors and inspires your audience. From how you talk to how you look—it all counts.

Deliver your message

We know how to identify the best ways to reach your audience, prioritise the options that will maximise value for money, then craft amazing creative that drives commercially powerful engagements.

Emergency Services Health

Emergency Services Health was established to provide the very best private health insurance for Australia’s first responders and their families. Brighter transformed the funds marketing strategy.

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Burnside Hospital

Brighter worked with Burnside Hospital to renew its online presence. The website has focused on the hospital's range of high quality care for consumers, and has provided a platform for GPs and other health professionals to learn more about the hospital’s services.

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SeaLink Travel Group

Brighter has supported SeaLink Travel Group since its inception in 1988, working closely at board level and with the Group’s marketing team across brand strategy, internal communications, advertising and marketing materials.

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Southern Cross Care

In a rapidly changing environment for aged care provision, Brighter re-positioned Southern Cross Care to ensure the organisation’s personality, its brand projection, and its messaging communicated directly with older people — talking to them, not about them.

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ADVAM

Brighter transformed world leading payment technology provider ADVAM’s suite of brand communications. Our work, which included a website, a corporate video, updated collateral and refreshed branding renewed ADVAM’s proposition in a fast-moving market.

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The feedback we received from our customers, partners and board directors was outstanding. The end result has really established ADVAM as a leader in our market.

Clare Millwood, Head of Marketing and Global Communications at ADVAM

Benson Radiology

As a leading provider of radiology services across South Australia, Benson Radiology asked Brighter to help maximise the impact of their communications, with a website central to this program. The site prioritises ease of use and functionality for consumers and medical professionals.

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Ellex

Brighter has equipped Ellex with a sophisticated online presence and complementary product materials that reflect the company’s position as an international leader in the design and manufacture of surgical equipment for ophthalmologists.

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Beaumont Tiles

When Beaumont Tiles sought to establish a leadership position in its market, the company turned to Brighter to develop a solution that would also build market share. Brighter’s support ensured soaring sales and a new national reputation for excellence.

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Crowies Paints

Specialist retailer Crowies Paints’ ambition to differentiate its offer was achieved by Brighter. Our tagline — Crowies… We Know Paint! — highlighted the business’s expertise in a simple, memorable statement, and formed the basis of our creative support as the company continues to grow.

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I love the fresh, energetic brand the team at Brighter have created for us. Looking at our growing sales results, so do our customers!

Daphne Crowhurst, Managing Director at Crowies

BAE Systems

Brighter has helped BAE Systems across a broad range of marketing priorities, including support for its internal communications programs, and the development of print and digital materials for new products. Brighter also has created advertising for the company's specialist business divisions.

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Santos

Brighter developed a new generation of strategic and day-to-day communications assets to optimise how Santos presented its messages to key audiences, including local communities, company employees, investors and trade stakeholders, across digital and print media.

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Bremerton Wines

Brighter focused Bremerton Wines' core philosophy into a key statement — It’s our life — to underpin a series of creative executions for the Langhorne Creek business to match the changing needs of consumers in a competitive and fast-evolving market.

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Our family have worked with the team at Brighter for over thirty years. It’s a rewarding partnership with Bremerton now recognised as one of South Australia’s iconic wine brands.

Lucy Willson, Marketing Manager, Bremerton Wines

Childhood Cancer Association

Brighter transformed The Childhood Cancer Association’s web presence to secure a ten-fold increase in traffic, boosting fundraising for this provider of practical, hands-on support to children with cancer, and their families.

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Bentleys

In a busy market for business consultancy advice that’s full of ‘me too’ messaging, Brighter developed a distinctive, conversational voice and summary line — where you want to be — for accountants and advisors Bentleys, helping the national firm stand out from the crowd.

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Tucker's Natural

With the global market for healthy snacks expected to reach US$ 33 billion by 2025, Tucker’s asked Brighter to reinvent its branding, packaging and go-to-market presentation for its range of premium crackers, to complement the Adelaide family firm’s continuing international expansion.

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